InsightsSales process
Sales process · Residential solar

A solar sale has an order. Price comes last.

The reps who close consistently don’t improvise on the doorstep. They measure the roof, explain the system, read the bill and profile the household before a price is mentioned. This is the structure we train, and the tools that make each step quick.

Leo Hogan
Leo HoganSales Architect
8 minute read
1Measure

Size the roof before you go up the ladder.

A doorstep estimate needs three numbers: the clearance margins, the size of a tile and the size of a panel. With those, a rep can size most roofs from the driveway in a couple of minutes.

Start with the clearance margins

Panels can’t run to the edge of the roof. The margins we train keep panels about 500mm in from the left and right edges, 250mm from the ridge and eaves, and 150mm clear of vents, skylights and other features. Get these wrong and the layout is redrawn on site.

500mmleft and right edges
250mmridge and eaves
150mmvents and skylights
The rule that never bendsPanels never sit over a vent or roof feature. Route around it.
Roof plane with a 500mm margin at the left and right edges, 250mm at ridge and eaves, and 150mm clear around a vent RIDGE 150mm clear of vents 500mm 500mm 250mm 250mm EAVES
Hatched: keep-out margin. Blue: usable panel area. Dashed ring: clearance around a vent.
One tile is about 300 by 300mm. A portrait panel covers four tiles by six; a landscape panel covers six by four. 1 tile≈ 300 × 300mm Portrait1.2 × 1.8m4 tiles × 6 tiles Landscape1.8 × 1.2m6 tiles × 4 tiles
Panel footprint rounded up to 1.2 × 1.8m to allow for mounting gaps.

Count tiles, not metres

Most Irish roof tiles and slates expose roughly 300 × 300mm to the weather. Count the rows and columns from the ground and you have the roof in tile units, no tape measure or drone required.

A panel with its mounting gaps is about 1.2 × 1.8m. That’s four tiles by six in portrait, or six by four in landscape. The roof’s proportions decide which orientation fits more, so always test both.

Worked example: test both orientations

A rep counts a roof at 24 tiles wide by 18 tall, about 7.2 × 5.4m. Take the margins off first: about two tiles at each side, and one at the ridge and one at the eaves, leaves 20 × 16 tiles of usable roof.

  1. Portrait: 20 ÷ 4 = 5 across, 16 ÷ 6 = 2 down
  2. Landscape: 20 ÷ 6 = 3 across, 16 ÷ 4 = 4 down
  3. Quote the higher count as the estimate
Portrait10panels5 across × 2 down
Landscape12panels3 across × 4 down. The better fit on this roof.
An estimate, not a layout. The design software and the technical survey confirm the final panel count. Never commit to a number from the driveway.
2Explain

Explain the whole system in one drawing.

Customers buy what they understand. One diagram, drawn standing in the driveway, covers the whole system and earns the right to talk about kit later.

Panels generate DC, two DC cables carry it to the inverter, the inverter converts it to AC for the home, any surplus charges the battery, and anything left is exported to the grid Panels make DC 2 × DC cables InverterDC to AC Homevia the consumer unit, AC Batterystores surplus for evening Gridanything left is exported
PanelsSunlight on the panels generates DC (direct current) electricity.
Two DC cablesPositive and negative, from the roof down to the inverter.
InverterConverts DC into AC, the type of power the house uses.
Home, battery, gridAC runs the home. Surplus charges the battery; anything left is exported.
3Read the bill

Turn the bill into an annual number.

Almost every Irish electricity bill shows an average daily use. Find it, and the customer’s annual consumption can be worked out on the doorstep, in front of them.

Electricity supplier
Sample layout, redrawn for clarity
Account number0000000000
Billing period07/05/2026 to 06/07/2026
Date of bill7 July 2026
New account balance€145.16
Average daily use (units)Day 3.5 · Night 1.6 · Peak 0.4
The formula
Daily average: 3.5 + 1.6 + 0.4 = 5.5 kWh
This bill: 5.5 × 61 days = 336 kWh
5.5 × 365 days ≈ 2,000 kWh a year
Shortcut: a two-month bill × 6, a monthly bill × 12.
Watch the season. This bill covers May to July, when use is lowest. A summer bill understates winter consumption, so check a winter bill or the annual total in the supplier’s app before sizing a battery.
4Profile

Profile the household before the price sheet.

The bill says how much power the home uses. Six questions say when, and why. Ask them before looking at the roof; the answers size the system and set up the value conversation.

How many people live in the home?
Bigger household, bigger daytime and evening load.Sizing
Is someone home most days?
Daytime occupancy means more solar is used directly instead of exported.Self-consumption
Dishwasher, dryer and washing machine: day or night?
Loads that can shift into daylight hours lift self-consumption and savings.Self-consumption
Do you have, or plan to get, an EV charger?
A major load that often changes the whole system size.Sizing
Do you have an air-to-water heat pump?
Heat pumps run for hours at a time, which makes the case for a bigger array.Sizing
When does the household shower, morning or evening?
Points to immersion timing and where a battery earns its keep.Battery
Why it matters. These six answers decide panel count, inverter size and whether a battery earns its keep. Get them before you touch the pricing sheet.
5Recommend

Match the kit to the home, then tell the story.

Most installers offer two or three routes. The skill is matching the route to the household you’ve just profiled, and explaining it in one sentence instead of a spec sheet.

The premium route

Integrated platform

Inverter, battery and optional EV charging in one stack, run from one app. Modular, so storage can grow later.

Fits: households planning an EV, a heat pump or more storage.
“One system runs your solar, your battery and your EV charging, and grows as your home changes.”
The step-in route

Battery-ready hybrid

A hybrid inverter on the same platform, without the full battery on day one. Storage can be added later without changing the inverter.

Fits: customers who want the platform but aren’t ready for storage.
“This gets you on the platform now, and it’s built to take a battery later without starting over.”
The value route

Proven inverter and battery

A dependable, clearly specified inverter with stackable storage sized to the home, without the premium of an integrated platform.

Fits: customers who want a solid system matched to the property.
“Whatever the panels make, this system uses, stores or sends to the house.”
What to check on a panel spec
  • N-type cells. Higher efficiency and no early light-induced degradation.
  • Low-light performance. More output on dull Irish days.
  • Glass-glass construction. Lasts longer than glass-backsheet; bifacial panels gain a little extra.
  • Corrosion testing. Salt and ammonia ratings matter on coastal and rural sites.
  • The power warranty figure. What output is guaranteed at year 25 or 30, not just the headline years.
  • Tier 1 listing and certifications. The basics a customer can check themselves.

Check what’s in the base kit

Some features customers assume are standard aren’t. Instant backup switchover during a power cut, for example, often needs an extra gateway component that depends on the survey and is priced separately. Confirm it before quoting, not after.

Sell the storyOne sentence the customer can repeat to their partner beats ten lines from a datasheet.
Without optimiser
One shaded panel drags down the string around it.
With optimiser
Only the shaded panel underperforms. The rest keep producing.
Illustrative.

Fit optimisers only where the roof needs them

Panels in a string share one current, so a shaded panel can pull down the output of the panels around it. An optimiser on that panel manages it independently.

Fit them where there’s fixed daily shade from a tree, chimney or dormer, or where panels split across several roof faces. Not across the whole array.

Step 6 · Price

Measure it right. Explain it simply. Then price it.

The sequence protects the price. By the time the number comes up, the customer has seen their roof sized, their bill read and their household profiled. The price becomes the answer to a problem they’ve already agreed they have, and not the first number they hear.

What to check this week

When price comes up

Ride along on three appointments. How many minutes in is price first mentioned, and who raises it, the rep or the customer?

The bill, annualised

Do reps work out annual use from the bill in front of the customer, and do they correct for a summer bill before sizing a battery?

Driveway against survey

Compare last month’s doorstep panel estimates with the surveyed layouts. Big gaps usually mean the margins or the tile count are being skipped.

Common questions

How do you estimate how many solar panels fit on a roof from the ground?

Count the exposed tiles or slates across and down, since most Irish tiles show about 300 × 300mm. Take off the clearance margins, then divide by a panel footprint of four tiles by six in portrait or six by four in landscape. Test both orientations and use the higher count as an estimate only.

How do you work out annual electricity use from an Irish bill?

Find the average daily use on the bill and add the day, night and peak figures together. Multiply by 365 for an annual estimate. Because a summer bill understates winter use, check a winter bill or the supplier app’s annual total before sizing a battery.

When should a solar rep give the price?

Last. Measure the roof, explain the system, read the bill and profile the household first. By then the price answers a problem the customer has already agreed they have, rather than being the first number they hear.

Revenue operations audit

Give your reps a structure that holds.

We go on the road with your sales team, map how appointments actually run, and build the process, tools and training that make every visit consistent.