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Insights
What we see inside revenue systems.
Notes from inside sales floors, pipelines and lead channels: what the numbers show, and what to do about them.
Sales process · Residential solar
A solar sale has an order. Price comes last.
6steps, from sizing the roof in tiles to reading the bill, before the price is mentioned
Read the article · Leo Hogan · 8 minutesSales · Residential solarWhen the other quote is cheaper, change what they’re comparing.
22ca day over 25 years: what a €2,000 price gap really costs the customer
Read the article · Leo Hogan · 6 minutesSales development · Residential solarThe first call sells the survey. Not the price.
2 in 3leads won’t answer the first call, so every dial has to be cheap and every connected one has to sell the survey
Read the article · Ryan Keane · 6 minutesDemand and capacity planning · Residential solarWhen demand climbs, your own channels look unstoppable. They aren’t.
46and dropping: Irish solar search interest after the spring peak, and why the install team feels it first
Read the article · Ryan Keane · 5 minutes
Revenue operations audit
See what your sales system is actually doing.
Two weeks inside the business, measuring every stage from enquiry to install. You get the findings, the plan, and the numbers to judge it by.