About Us

We've built this
from the inside.

Hogan & Keane isn't a generalist consultancy that learned solar from a case study. Both founders have operated inside residential solar businesses — managing teams, building pipelines, handling 2,000 leads a month, and scaling revenue from stagnation to consistent growth.

Ryan Keane, Co-Founder of Hogan & Keane Consulting

Ryan Keane

Co-Founder

Ryan has spent his career working with technology and cultivating high performance teams.

At Hogan and Keane, his focus is in technical implementation. Using his experience directly building out and managing high performance sales development functions, his perspective is focused on process improvement and intelligent system design.

When Hogan and Keane Consulting engages with a client, Ryan works on system design and operational execution. He's the person who knows what your sales process should look like on the inside — and how to build it.

700 Surveys booked per month
1→5% Third-party lead conversion
Leo Hogan, Co-Founder of Hogan & Keane Consulting

Leo Hogan

Co-Founder

Leo's expertise is in the revenue funnel — specifically, why leads die before they become customers. He has a precise, analytical approach to sales and marketing: map the funnel, measure every conversion point, identify the leak, and fix it with the minimum necessary intervention.

He has taken a residential solar company from 1% to 5% third-party lead conversion — a result that came from meticulous funnel analysis, process redesign, and consistent execution discipline. He was also the commercial lead on a 3x revenue project that scaled a client from €300k to €1M/month in 90 days. He has hired, trained, and managed sales teams up to 30+ reps and €26,000,000. He is extremely familiar with what's required to grow and what can prevent progress.

In every engagement, Leo owns the diagnostic — he builds the picture of exactly where revenue is being lost and what the fix is worth — before any changes are made. He also executes the change with you.

35 People managed directly
€26M Annual revenue managed

Our Approach

Diagnosis before prescription. Execution before exit.

The biggest failure mode in consulting is recommending changes before you fully understand the problem. We've seen it from the client side — expensive engagements that produce reports no one acts on, because the consultant wasn't close enough to the operation to make the recommendations real.

We work differently. We embed. We get access to the data, the team, and the process before we say anything. And when we make recommendations, we stay to execute them.

We also work exclusively with renewable energy companies. Not because we can't work in other sectors — but because specialisation is how you stay sharp. We understand the seasonality, the lead economics, the third-party vs. inbound dynamics, and the team structures that are specific to this market. That depth is what makes our diagnosis faster and our execution more reliable.

  • Operators, not advisors

    We've built, run, and managed multiple sales teams, and been accountable for revenue targets. We know what it actually takes to execute — not just what the textbook says.

  • Sector depth, not sector breadth

    We work exclusively in the renewable energy space in Ireland and the UK. That means every pattern we've seen, every mistake we know to avoid, and every fix we know works — is specific to your market.

  • Data first, always

    We don't walk in with a view. We walk in with questions. The findings come from your numbers — and we won't tell you something is broken until we can show you the data that proves it.

  • Accountability to outcomes

    We structure engagements around results, not activities. You should know what you're getting before you sign anything — and we should be held to it.

  • Direct founders, every time

    You work with Ryan and Leo. Not a junior team, not an account manager. Every engagement is founder-led from start to finish.

Why Renewables, Exclusively

The renewables market in Ireland and the UK is growing fast. Most businesses aren't set up to scale with it.

The demand is real. Government incentives have unlocked a generation of homeowners who are genuinely interested in solar and home upgrades for improved energy efficiency. The market is producing leads. The problem isn't demand — it's what happens to those leads inside the businesses that receive them.

Most companies at £/€3M–9M grew to that size on founder-led selling and word of mouth. They haven't built the commercial infrastructure to scale further — the sales process, the team structure, the lead management discipline that turns 2,000 leads a month into consistent revenue. There is a threshold you meet, where locally focused digital marketing efforts hit their ceiling, and now your efforts towards expansion force you into competition with the goliaths of the market. This is when you need a better strategy to fill the gap.

That's the gap we fill. And because we've operated inside this exact market, we fill it without the learning curve that a generalist consultancy would bring.

Work with Us

Talk to the founders directly.

Every discovery call is with Ryan or Leo — or both. No gatekeeping, no sales team. If there's a fit, you'll know it from the first conversation.

Book a Discovery Call
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