Services

We don't consult.
We execute.

Three core areas of work — each built on the same foundation: find the specific problem, define the specific fix, and deliver the results. No generalist frameworks. No theory without action.

01

Revenue Audit & Funnel Indexing

The full picture of where your revenue is being lost.

Before anything changes, you need to know exactly what's broken. We conduct a comprehensive audit of every revenue-generating activity in your business — lead sources, conversion rates, sales process, team performance, CRM data, and pipeline velocity.

The output isn't a slide deck. It's a ranked, prioritised list of the specific points where revenue is leaking — with a clear view of what fixing each one is worth.

What this covers

  • Full CRM and pipeline analysis — stage-by-stage conversion mapping
  • Third-party and inbound lead source performance breakdown
  • Sales call and process review — where deals are being lost and why
  • Team structure and capacity audit
  • Marketing spend efficiency — cost per lead vs. cost per close
  • Prioritised findings with revenue impact estimates
  • In person rep assessments

02

Sales Process & Conversion Optimisation

Fix the funnel. Close more of what you already have.

Most renewable companies between £3M and £9M are not short on leads. They're short on conversion. Their third-party lead rates sit between 1–2% when 4–6% is achievable. Their inbound follow-up is inconsistent. Their sales process doesn't have clear stages, clear accountability, or clear management.

We rebuild the sales process from lead receipt to signed contract — and we put the management structures in place to make it hold.

What this covers

  • Lead management system design — speed-to-contact, follow-up cadence, lead scoring and tagging
  • Sales process definition — clear stages, clear outcomes, clear accountability
  • Sales structure and objection handling development
  • CRM configuration and pipeline hygiene
  • Sales performance metrics and reporting cadence
  • Management structure — how the operation is run day-to-day

03

Sales Team Build & Scale

Build the team that delivers the revenue plan.

Revenue plans don't execute themselves. If you're scaling from £3M to £9M, you need the right team structure, the right hiring criteria, the right onboarding, and the right management rhythm. We've built solar sales teams from scratch — 30+ reps, 4 SDRs, full management layer — and we've seen what separates teams that perform from teams that just cost money.

We help you design the structure, define the roles, establish the hiring process, and put the operational management in place to make performance consistent.

What this covers

  • Team structure design — roles, headcount plan, capacity modelling
  • SDR and closer hiring criteria and interview process
  • Onboarding and ramp-up framework
  • KPIs and performance management structure
  • Compensation and incentive design
  • Ongoing management cadence — 1:1s, team reviews, pipeline meetings
  • In person shadowing and sales training with each individual rep

How Engagements Work

Structured. Accountable. Focused on output, not activity.

01

Discovery Call

30 minutes. We understand your current position, your growth ceiling, and what you've already tried. We tell you honestly whether we can help and what we'd look at first. No pitch.

02

Proposal & Scope

If there's a fit, we send a clear proposal outlining the specific work, the deliverables, the timeline, and the commercial terms. No ambiguity about what you're buying.

03

Engagement

We work embedded with your business — not at arm's length. Regular check-ins, clear milestones, and direct access to Ryan and Leo throughout. Every engagement is owned by the founders.

Who We Work With

We're selective. So are the companies we work with.

Right fit

  • Residential solar companies in Ireland or the UK
  • £/€3M–9M in annual revenue
  • Revenue has plateaued or growth has slowed significantly
  • Has a sales team or is actively building one
  • Leadership is committed to change, not just analysis
  • Open to operational access — CRM, calls, pipeline data

Not a fit

  • Outside residential renewable energy
  • Pre-revenue or early-stage startups
  • Looking for a report, not execution
  • No appetite for operational change
  • Wanting brand or content marketing work only
  • Outside Ireland and the UK

Get Started

Not sure which service applies? Start with a call.

The discovery call is free, 30 minutes, and covers enough ground for both of us to know if there's a fit. We'll identify the most urgent issue before you commit to anything.

Book a Discovery Call
Book a Discovery Call