Results
Client confidentiality is non-negotiable. Every case study below is anonymised, but the results are documented and verifiable. We'll share further detail — including references — during a discovery call with the right fit.
Case Study 01 · Ireland
Key Result
5x
Lead conversion rate
+€280k
Additional monthly revenue from same lead volume
A residential solar installer in Ireland generating 400+ third-party leads per month with a close rate stubbornly fixed at 1 -- 1.5%. The team was growing, lead spend was increasing, but revenue wasn't responding. The business was close to €5M annual revenue and had been at the same level for over a year.
The lead response time was not documented. Industry data shows that response within 5 minutes multiplies contact rates by 21x. The difference between 5 minutes and an hour is 100x. The follow-up cadence was inconsistent. There was no defined process for lead routing or lead handling. Some leads received four touchpoints, others received one. Sales reps were all doing their own thing. The CRM had no structured pipeline stages, making it impossible to identify where deals were dying. Scripts were non-existent on inbound.
Implemented a structured lead response system — all third-party leads responded within 5 minutes during business hours. Redesigned the follow-up cadence to 6 touchpoints across 14 days. Built a defined CRM pipeline with stage criteria and mandatory data fields. Developed call scripts and objection handling frameworks for each stage. Weekly pipeline reviews introduced for management accountability.
Case Study 02 · Ireland
Key Result
3x
Monthly revenue in 90 days
€700k
Additional monthly revenue generated
A solar company at €300k/month with strong lead flow but a sales team operating without structure. The founders were still closing the majority of deals personally. They had hired three reps who were underperforming and an SDR function that wasn't integrated into the process. Leadership wanted to scale but didn't know how to hand over the commercial function.
Founder dependency was the primary ceiling. The reps had no defined sales process to follow — they were improvising every call, producing wildly inconsistent results. The SDRs had no clear handoff criteria, so qualified leads were sitting uncontacted for days. No management layer existed between the founders and the reps, meaning no one was held to daily activity standards.
Built a 10-rep, 4-SDR sales team structure over 60 days — including recruitment criteria, onboarding framework, and ramp targets. Defined a full sales process from SDR outreach to closer handoff to signed contract. Installed a daily management cadence with activity KPIs, pipeline reviews, and weekly performance reporting. Founders exited day-to-day sales within 45 days. Revenue hit €1M/month in month three.
Case Study 03 · Ireland
Key Result
£26M
Annual revenue at operational scale
2,000
Leads managed monthly at peak
One of Ireland's largest solar companies scaling aggressively — lead volume was growing faster than the team's ability to manage it. The business needed a full operational infrastructure built around a 2,000-lead/month inflow: the team, the systems, and the management layer to sustain performance at that volume.
The business had lead volume but no operational backbone. CRM hygiene was poor, lead assignment was manual, and the existing team had no visibility on their own pipeline. Management was reactive rather than structured. Revenue was inconsistent month-to-month despite consistent lead flow — a clear sign the conversion infrastructure hadn't scaled with the business.
Designed and built the full sales architecture, team structure, role definitions, hiring process, CRM architecture, lead routing logic, and performance management framework. Managed a team of 35 across sales and support functions. Installed a monthly revenue reporting structure that gave leadership full visibility on pipeline health, conversion performance, and team productivity at every level.
Client Feedback
Within six weeks we had a clear picture of exactly where leads were dying. Within twelve weeks the conversion rate had more than doubled. The speed and precision of the diagnosis was unlike anything I'd seen from a consulting engagement.
Managing Director · Residential Solar, Ireland
Ryan and Leo don't work at arm's length. They're embedded in the business, asking the hard questions, pushing back when the answer isn't good enough. That's what you need when you're trying to scale — not someone who sends a report from the outside.
Founder · Solar Installation Company, UK
We began to be able to forecast accurately. That's the headline. Something that we could never do before. That's what makes the result repeatable, and that's what Hogan and Keane Consultancy helped us build.
CEO · Solar Energy Business, Ireland
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